Hypnosis is the bridge to your subconscious mind. When the subconscious mind is in conflict with the conscious mind (that part of you that wants to stay on that food plan - your "willpower") you have self sabotage. Hypnosis can help you release the reasons you have been hanging onto those old ways of behavior, then, new ways to be can happen easily and effortlessly. Easily you choose new foods. Easily you choose smaller portions and pay attention to your body's signals. The University of Connecticut says about weight loss hypnosis: “An analysis of five weight loss studies reported in the Journal of Consulting and Clinical Psychology in 1996 showed that the ‘…weight loss reported in the five studies indicates that hypnosis can more than double the effects’ of traditional weight loss approaches”.

Clinical studies show how hypnosis helps with weight loss:

• In a 9-week study of two weight management groups (one using hypnosis and one not using hypnosis), the hypnosis group continued to get results in the two-year follow-up, while the non-hypnosis group showed no
  further results (Journal of Clinical Psychology 1985).

• In a study of 60 women separated into hypnosis versus non-hypnosis groups, the groups using hypnosis
  lost an average of 17 pounds, while the non-hypnosis group lost an average of only .5 pounds (Journal of Consulting
  and Clinical Psychology, 1986).

• In a meta-analysis, comparing the results of adding hypnosis to weight loss treatment across multiple studies showed that adding hypnosis increased weight loss by an average of 97% during treatment, and even more importantly increased the effectiveness POST TREATMENT 
  by over 146%. This shows that hypnosis works even better over time (Journal of Consulting and Clinical Psychology, 1996).

• According to Karen Olness, Professor at Case Western School of Medicine, "hypnosis works by harnessing your imagination."

   

  In one clinical study, psychologists put 109 overweight individuals on a medically supervised weight-loss program. Some of the folks used hypnosis and others did not. After about nine weeks, both these focus groups had lost the same amount of weight... but here's the part that should interest you:

  At 8-month and 2-year intervals, the participants who received hypnosis had lost additional weight or kept their weight better... than those who didn't.

According to the authoritative review of empirically validated treatments by the Chambless task force of the American Psychological Association the using of hypnosis for weight loss is, at least based on their scientific criteria, the single most evidence-based application of hypnotherapy.